Charlottesville Hair Color Studio Products

Permanently dyeing hair goes hand in hand with damaging it. The process dries out hair and leaves it jagged. Ammonia — used to open the hair fiber so that dye molecules can nestle in — is as delicate as a can opener. It also smells horrid and sets delicate scalps afire. So it’s not surprising that makers of lasting hair color have long sought an ammonia-free alternative that offers thorough gray coverage and a less unpleasant experience. Now, L’Oréal Professionnel is touting INOA, which stands for Innovation No Ammonia, as that game-changer.

WHY PUREOLOGY?
#1 COLOUR CARE BRAND
100% VEGAN
NATURALLY DERIVED PLANT EXTRACTS
70+ SHAMPOOS PER BOTTLE
ZEROSULFATE® SHAMPOOS
100% RECYCLABLE BOTTLES

From the runways to the hottest clubs to galas and premieres, Paul Mitchell, Modern Elixirs®, Tea Tree and Paul Mitchell® Lab™ define the latest in hair care trends. When it comes to beauty, you know exactly what you want and Paul Mitchell’s New Systems, can get you the results your after. The Systems provide the targeted benefits you crave, including Color Care, Moisture, Extra-Body and Style in Light, Medium and Firm Holds.